Oslo Urban Arena (OUA) is a collective of architects, planners, developers and urban activists from a multidisciplinary background with a mission to launch a conference, debate and lecture arena every year, on urbanism and urban development from the heart of the center of Oslo. Natural State was assisting in the startup phase and in the first Oslo Urban Arena conference in 2014, and from 2015-2017 we were assigned as a program committee at the same time as we were involved in facilitating the conference. In addition to being in the program committee in 2017, Natural State formulated the identity and communication strategy around the conference. Picture by Jan Khür.