Natural State is a strategy agency specialising in place development, place economy, and sustainable economics. By implementing circular and local economic principles, we help develop lasting value creation at each location.
Featured projects
We specialise in
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We develop and bring to life places and urban spaces with a value and market-oriented approach — and a strong focus on place identity, multifunction and communication.
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With our own method, we map the total value and income potential of the place — where we first look at natural value, human value, and societal value, before defining market value and economic potential. We then develop a strategic plan on how to achieve these values over time.
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We build new sustainable businesses, and offer development strategies for companies, value chains and the public sector.
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With a holistic and place-based approach to sustainable economy, we offer competence-building and project management for sustainable value creation to companies and the public sector.
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Circular economy is one of the most important sustainable economics of today. Our speciality department Circular Economy by Natural State helps companies and organisations on their transition from a linear to a circular economy.
The Natural State Method
Thoughtful value development
The Natural State method helps you bring to life ideas for a future-oriented and aware market. It makes you ask questions about which values are present in your project, how they can be developed further, and how to secure optimal value creation going forward — for our nature, people, societies and markets.
The Natural State method and approach to global economics was published by Springer Nature in 2022 as a chapter in 'The Kyoto Post-COVID Manifesto For Global Economics: Confronting Our Shattered Society'.
Place Economy
The value of place
Natural State specialise in value-based and market-oriented place development. This means that early in projects, we define the total value and income potential of the place — where we first look at natural value, human value, and societal value, before defining market value and economic potential. We then develop a strategic plan on how to achieve these values over time.
The Economic Consequence of Awareness
“The theory of Natural State is introducing a less accurate but more meaningful economic language. The concept is based on a deep awareness of sustainability being a new driver in the world market, and a global need for a new economic measure and language describing other values than just the pure economic ones. You need to describe the human values, the societal values and the natural values as part of the market structure... The method makes it easier to unite, co-create and understand the values of our world today.”
Einar Kleppe Holthe, Founder
Clients
We are very honoured to work with leaders and organisations that bring value to people, places and our planet.
