The Natural State Method

The Natural State of the Market was developed as a new market value approach in 2017 by Einar K. Holthe, who founded Natural State to bring the methodology into use.

The Natural State Method is about thoughtfulness and holistic value creation, combining traditional business development with Nordic societal-oriented and Japanese nature-oriented market cultures. It draws together more than 20 years of experience in project development and execution and is designed to help you develop and realise ideas for a sustainability-driven and aware future market.

In 2019, the Natural State Method was featured as part of the project: ‘Hive Economy: The 8th way to think like a 21st-century economist’ by Rethinking Economics and Doughnut Economics. After Holthe gave a talk on the subject at the Urban Future Global Conference in Oslo, he was invited to publish it in The Kyoto Post-COVID Manifesto For Global Economics, which was released last week by Springer Nature (Japan). 

The chapter summarises the unique learning points Holthe has accumulated from working in Japan and living in Norway. It brings into focus how growing awareness is affecting the world market, putting forward a new method for sustainable value development.

Holthe says: “The theory of the Natural State Method is based on a deep awareness of sustainability as a new driver in the world market and of a global need for a new economic measure and language describing other values than just the economic ones. You need to describe the human values, the societal values, and the natural values as part of the market structure... The method makes it easier to unite, co-create, and understand the values of our world today.”

The book is edited by Stephen Hill, Tadashi Yagi, and Stomu Yamash’ta and envisions new global economics that are based on human values in the post-COVID world.

Read here the full chapter, titled ‘The New Natural State of the Market: The economic consequence of awareness’.